IPM Effectiveness Week 2016: Experiential
The IPM were proud industry sponsors of Effectiveness Week. This document was presented at an IPM Member only seminar on November 3d 2016.
Pre Campaign Promotional Metrics IPM to UWT 2012
The whys and wherefores of pre-campaign testing. A presentation made to final year Business School Students at UWT in 2012
Marketing Metrics in Promotional Marketing
A presentation made to final year Business Students at the University of Westminster in 2012 - looking specifically at the importance of measuring campaign effectiveness.