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Pricing and Promotions


IPM Legal Briefing: Prices, Savings & 'Free’ claims

Webinar Presentation (Legal Briefing) covering 'Winning Moments' and Price Promotions.

Price, Promotions and Value: 5 Winning Strategies

White Paper from IGD Research

Pricing & Promotion In Europe: FMCG Industry at Tipping Point

A new report on European pricing and promotions by SymphonyIRI Group found highlighted the pressures facing grocery brands and retailers alike as costs rise and consumers keep a tight rein on their spending.

Paying the price for recession

KPMG UK conducted independent, anonymous research with 200 senior business leaders from the UK’s largest 500 companies looking at what happened to pricing during recession. The impact this is having today. How they believe pricing models will change in the future

Optimising promotions in the consumer goods industry

SKP spell out how they see managing promotions as the key issue facing the UK consumer goods sector in 2011. Delivered as part of the IPM's In Place of Price Seminar in 2011