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Most Recent Documents

European Advertising Business Climate Index Q3-Q4/2018

Confidence in the European advertising business decreased in the third quarter of 2018
» Insights » Market Sizing

New business pitching (September 2018)

This month we asked for your opinions on: new business pitching.
» Insights » Member Surveys

Influencer marketing: What are your thoughts as a marketer?

We conducted a survey to find out marketers’ perceptions of influencer marketing; why they would want to use an influencer and what they’re most concerned about. The survey highlighted a number of differing opinions; influencer fraud, lack of awareness of the rules, poor quality content and staying ‘on brand’ were just some of the few things troubling marketers.
» Insights » Member Surveys

IPM Bitesize fake news and political advertising survey (August 2018)

We want to know what you think about the big issues facing our industry... This month we asked for your opinions on: ‘fake news’ and political advertising. Should it be more heavily regulated? Are you worried about the use of data?
» Insights » Member Surveys

European Advertising Business Climate Index Q2-Q3/2018

Quarterly survey of European advertising and market research companies. Provides information about: managers' assessment of their business situation Q2/2018 & forecast for Q3/2018, past and future cha...
» Insights » Market Sizing

Confidence in Euro ad business slows in Q2 2018

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.
» Insights » Market Sizing

IPM Legal Briefing: Prices, Savings & 'Free’ claims

Webinar Presentation (Legal Briefing) covering 'Winning Moments' and Price Promotions.
» Insights » Pricing and Promotions

Connect 2018 Summary

Connect 2018 Insights
» Insights » Shopper Marketing and Retail

IPM Effectiveness Week 2016: Experiential

The IPM were proud industry sponsors of Effectiveness Week. This document was presented at an IPM Member only seminar on November 3d 2016.
» Insights » Metrics and Measurement

IPM Effectiveness Week 2016: Shopper

The IPM were proud industry sponsors of Effectiveness Week. This document was presented at an IPM Member only seminar on November 4th 2016.
» Insights » Channel Marketing