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Most Recent Documents

Corporate Social Responsibility study (Zinklar)

Zinklar have released a new Corporate Social Responsibility report ahead of their appearance at IPM CONNECT 2019, on 19th June. According to the report, if you ask UK consumers, 90% will tell you that business should be better at CSR. They expect companies to be more transparent and trustworthy. Consumers know that their efforts at improving society and protecting the environment are unattainable without industry support.
» Insights » Market Sizing

European Advertising Business Climate Index Q1 - Q2/2019

Business confidence in the European advertising and marketing sector has taken a slight turn downwards, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).
» Insights » Market Sizing

European Advertising Business Climate Index Q4/2018 - Q1/2019

Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).
» Insights » Market Sizing

AI Index 2018 Annual Report

This report is everything you need to know about AI right now.
» Insights » Market Sizing

European Advertising Business Climate Index Q3-Q4/2018

Confidence in the European advertising business decreased in the third quarter of 2018
» Insights » Market Sizing

New business pitching (September 2018)

This month we asked for your opinions on: new business pitching.
» Insights » Member Surveys

Influencer marketing: What are your thoughts as a marketer?

We conducted a survey to find out marketers’ perceptions of influencer marketing; why they would want to use an influencer and what they’re most concerned about. The survey highlighted a number of differing opinions; influencer fraud, lack of awareness of the rules, poor quality content and staying ‘on brand’ were just some of the few things troubling marketers.
» Insights » Member Surveys

IPM Bitesize fake news and political advertising survey (August 2018)

We want to know what you think about the big issues facing our industry... This month we asked for your opinions on: ‘fake news’ and political advertising. Should it be more heavily regulated? Are you worried about the use of data?
» Insights » Member Surveys

European Advertising Business Climate Index Q2-Q3/2018

Quarterly survey of European advertising and market research companies. Provides information about: managers' assessment of their business situation Q2/2018 & forecast for Q3/2018, past and future cha...
» Insights » Market Sizing

Confidence in Euro ad business slows in Q2 2018

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.
» Insights » Market Sizing