Connect 2018 Summary
Connect 2018 Insights
Improving on shelf availability
Improving On-Shelf Availability (OSA) has been a key focus within
the Fast Moving Consumer Goods (FMCG) industry for many
years.The purpose of this white paper is to share some of these insights
and client experiences as a way to help you to think through your
company’s current situation and future aspirations within the
context of On-Shelf Availability best practices.
The Future of Retail - A Research Study by WebLoyalty/Conlumino
A full researched review of the UK retail Sector from demographics through to social media engagement.
Impact of Inflation on Retail Strategies
To what extent is inflation impacting retail health and strategy?
The Emperor's New Customers
Despite the UK being home to some of the world’s most admired retailers, there is an incomplete understanding of the potential that superior customer service can have on retention.
Win Win Win Brand Building
The IPM looks at how sales promotions can impact more effectively and positively upon brand performance and loyalty in store than pure price promotion
Will King - Brand Owner Perspective on Retail Price Promotion
Will King, owner of King of Shaves takes a short look from Brand Owner perspective at the impact of price promotion
Using Live In Store Data
Top line presentation from Colin Harper at Storecheck, specialists in retail FMCG marketing research and analysis
Should we view shopper behaviour as the same, regardless of the brand, audience or situation
Making It Happen - Shopper Marketing
From definitions to explanations, from beginnings to current challenges - Jordi Connor of Ogilvy Action looks at Shopper Marketing. From An Introduction to Shopper Marketing.
The Changing Face of Shopper Marketing
Crispin Haywood, formerly of Ogilvy Action looks at the changing face of shopper marketing. Taken from An Introduction to Shopper Marketing.