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Promo round-up: Robertson's Golden Paddington badges, Pernod Ricard massive summer campaign, Cherry

Friday June 7, 2013 at 4:26pm
Welcome to your weekly round-up of the news from promomarketing.info, the website for the promotional marketing industry. Pernod Ricard is launching a massive campaign featuring experiential and in-store which it hopes will reach 42 million people, including an expanded version of its IPM Award winning Malibutique activity. It'll be interesting to see how they top 2011's work. And I couldn't resist mentioning the new Robertson's on-pack competition, offering 10 solid gold Paddington Bear badges. I don't usually eat marmalade, but if anything could encourage me to, that would do it. Anyway, if you have a news story about promotional marketing, send me a press release and I'll consider it for publication. The email is Martin.c@promomarketing.info. Have you been forwarded our alert by a colleague? Don't be second with the news – make sure you get your own personal regular update on the latest news from the promotional marketing industry by registering on our website. Martin Croft Editor Promotional Marketing
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