Barefoot Wine, ‘Respect the Mountains’, clean UK peaks
Monday July 8, 2013 at 9:37am
Californian wine brand, Barefoot Wine, has announced a partnership with UK environmental organisation ‘Respect the Mountains’ to complete two mountain cleans, and will be extending the activity to eight mountain locations across Europe. The activity builds on Barefoot’s existing partnership with UK organisation Surfers Against Sewage for the Barefoot Beach Cleans, which are now in their sixth year. Volunteers who turned up for the UK mountain cleans – which took place in the Lake and Peak Districts – collected more than 50 bags during each one-day event. The mountain cleans took place in the Hope Valley area of the Peak District and near Derwent Water in Keswick in the Lake District. After a morning clean-up session, volunteers were treated to a lunch and samples of Barefoot Wine, and then in the afternoon they took part in a range of outdoor pursuits. The ‘Respect the Mountains’ organisation will visit eight mountain locations across central Europe throughout the summer months. Since 2008 the annual Barefoot Wine Beach Rescue project has enlisted the help of 4,000 volunteers who have cleaned 43 beaches and collected 10 tonnes of rubbish between them. The 2013 Beach Clean programme began in May and is set to run until September 2013, with a total of 14 Beach Cleans taking place. Ben Fogle, celebrity ambassador for the Beach Clean partnership, will perform the same role for the mountain cleans.