GI Insight beefs up analysis team
Tuesday July 2, 2013 at 3:14pm
GI Insight has bolstered its analytics team with three key appointments. Simon Scott (pictured) has joined the customer insight and loyalty marketing company as head of client services and analytics to manage the team in the delivery of timely, accurate data analysis and interpretation to clients. Scott was most recently analysis manager at outdoor advertising company JCDecaux, where he spent six years specialising in audience measurement and campaign planning. He joins recently-appointed senior analytical team leader Alpa Kotecha, who is working with the team to enhance client planning, insight and communication. Kotecha joined GI Insight from motor group Cambria Automobile, where she was database manager, with a specialisation in data, CRM and loyalty. Colin Martin joins GI as senior marketing analyst. He has worked in loyalty and financial services roles for major names including Boots, The Money Shop and Ikano Financial Services. He will be working primarily on GI Insight’s Pets at Home account to drive customer engagement, deliver incremental revenue and gather business insight.