JUST EAT appoints Mediator for loyalty and engagement brief
Friday July 5, 2013 at 2:36pm
Online takeaway service JUST EAT has appointed independent marketing agency Mediator to help expand its ‘Don’t Cook, JUST EAT’ challenger brand proposition through strategic third party partnerships and promotions. The activity, due to launch later this year, is designed to drive awareness, build brand fame and create loyalty. The exact campaign details are still under wraps. JUST EAT provides customers with the ability to order food and drink online from over 17,000 local takeaway restaurants. Mediator will secure strategic partnerships with like-minded brands to enhance the overall customer experience. Mediator is a partnership marketing and promotions agency with almost 20 years of experience in delivering brand partnerships and promotions. Clients include UKTV, LEGOLAND, T-Mobile and Superdrug. JUST EAT (@JustEatNews), launched in Denmark in 2001, is based in London and is now active in 13 countries around the globe. JUST EAT is currently generating over £600m in revenue per year for the restaurant industry and has received more than 50m orders since the site launched, with 1.7m Facebook fans around the world. There are currently over 32,000 takeaway restaurants signed up to JUST EAT.