Om Nom stars in in-store promotion for The Entertainer
Wednesday September 18, 2013 at 12:05pm
ZeptoLab UK Limited and ITV Studios Global Entertainment (ITVS GE) have created a three week long UK-wide promotional partnership between hit online gaming phenomenon Cut the Rope and the biggest independent toy retailer in the UK, The Entertainer. The promotion offers the chance to meet Om Nom, the lead character in Cut the Rope, and win prizes in store. The in-store competition challenges customers to find six cleverly disguised Om Nom character cards around each store. Prizes include Cut the Rope goodies and a grand prize of a Kurio 7S tablet which contains Cut the Rope games, worth £150. The online and Facebook Friday version of the competition allows online purchasers to take part in a web-based competition for the same prize too. Select stores have also featured appearances by Om Nom in person. The promotional activity is supporting a range of Cut the Rope toys made by manufacturer Vivid, and kicks off an Autumn/Winter media campaign with TV and in-app advertising of the Candy Monster Om Nom plush and the announcement of the second series of collectable Nommies in October. Natalie Harvey, head of European retail, promotions and digital consumer products, ITV Studios Global Entertainment, says: “Kids are already snapping up the ranges of Om Nom toys and enjoying new Cut the Rope levels and games. This promotion with the Entertainer is a wonderful way to enhance the brand’s engagement with Om Nom’s fast-growing young fan base.” ITV Studios Global Entertainment is one of the world’s leading international TV distribution and consumer products businesses. The consumer products division brings together home entertainment, promotions, licensing and publishing under one umbrella. It is part of ITV PLC. ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning hit franchise Cut the Rope, which includes Cut the Rope, Cut the Rope: Experiments and Cut the Rope: Time Travel. Available for download across all major platforms and devices, these games have been downloaded more than 400 million times by users around the world since October 2010. The Entertainer was founded by husband and wife team, Gary and Catherine Grant, in 1981. It now has 85 stores across the UK and a website – www.toyshop.com – that has 3.85 million visitors each year.