Mesh Marketing appoints new group account directors
Thursday October 24, 2013 at 1:15pm
Shopper marketing agency Mesh has appointed two new group account directors as a result of continuing client wins. The first is FMCG specialist Sally-Anne Jenkins (pictured), who brings more than 10 years’ industry experience from the UK and Australia. Jenkins previously worked in agency roles at Positive Thinking (on La Senza, EE and Treasury Wine Estates) and before that at Brave, where she worked on brands including Mini Babybel, Capri-Sun and Reckitt Benckiser. In her new role, she will head up a number of high profile accounts including Skittles, Starburst and Lanson Champagne. Her focus will be on delivering effective shopper marketing and social media campaigns. The second new group account director is Darren Green, who will be based in Mesh’s Durham office, and whose role will be to manage and develop the existing account base and team, with an emphasis on new business growth. His immediate focus will be on the Lurpak and Warburtons accounts as well as developing shopper marketing frameworks and analysis tools for internal and external use. Green joins Mesh from an in-house role at Warburtons, where he was a senior shopper marketing manager heading up the brand’s shopper marketing function. Before that he was at Arla, working across the Lurpak and Anchor brands. His earlier roles were agency side, working with DLKW Lowe as account director on Morrisons Local Marketing, and at retail ideas agency Gratterpalm, where he worked on ASDA.