Brave launches ‘Soup Buddies’, first work for EAT.
Wednesday January 22, 2014 at 1:17pm
High street food chain EAT. is launching a new ‘#Soup Buddies’ campaign aimed at getting people to come to EAT., perhaps with a friend, to try the chain’s soups and “beat the winter blues". As part of the campaign, vocal harmony group “The SoupBuddies” (formerly known as The T Tones) will be entertaining customers at over 80 EAT. Stores in London, Manchester and Birmingham (follow EAT. on Twitter for details of the tour). It is the first work for EAT. from agency Brave, which won the account after a three-way pitch. It is the first time EAT. has appointed an agency to undertake its strategic and creative work. #Soup Buddies will appear instore, online and via social media channels and will run until the end of February 2014. EAT. launched 17 years ago and now has over 113 shops. Brave is a part of the Billington Cartmell Group.