Dialogue’s Green to lead P&G Shopper Marketing EMEA
Thursday January 23, 2014 at 11:16am
Sarah Green, managing director of creative shopper marketing agency Dialogue London, has been promoted to lead all Procter & Gamble Shopper Marketing resources and activity for Grey Shopper within the Europe, Middle East and Africa region. Expanding her current role, she will now ensure the network always puts its best talent and efforts forward for Team P&G. Dialogue, which became part of the Grey Shopper network at the end of 2012, has worked globally with P&G for 17 years. Sarah has been with the agency for 13 of these, rising to managing director in 2010. During this time, their multi award-winning work together on brands including Fairy, Duracell and Gillette has helped develop shopper marketing as a discipline and position P&G as a global powerhouse in the field. Green was responsible for the global multi-brand Gillette FIFA World Cup activation, the David Beckham endorsement of Gillette’s Mach3 Turbo razor, and ongoing brand campaigns ensuring category leadership, which continues today. In 2012, she integrated Dialogue with Grey London, with the aim of extending the agencies’ existing relationships with P&G. Prior to Dialogue, Sarah was a board director at BDP where she ran Cadbury, TSB, NatWest, and Allied Domecq. She launched the ‘How do you eat yours?’ campaign for Cadbury’s Crème Egg with Ryan Giggs, Ronan Keating and Zoe Ball and handled the launch campaign for Virgin Radio, including petitioning the Government to grant its FM license. Green’s promotion is one of a number of strategic appointments across the world designed to grow Grey’s Shopper business and deliver a fully integrated offering to clients. These include the appointment of Wolf Ströhlein as European director of shopper marketing. He will be based in Grey Dusseldorf and his principle role will be to help the network expand its Shopper capabilities and reach across the region, building a common and comprehensive set of tools and resources that can be utilised to win local and international Shopper business. Sarah Green and Wolf Ströhlein will work closely with Joe Lampertius in New York, who was recently appointed chief executive officer, global shopper marketing for the Grey network.