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Geometry Global UK appoints Adrian Nicholls as head of digital

Friday January 24, 2014 at 2:57pm
Geometry Global, WPP’s global shopper activation agency, has appointed Adrian Nicholls as its UK head of digital. Nicholls, who was formerly on the board of CMW as well as holding positions at DraftFCB, GoodTechnology and Glue London, has been hired to lead Geometry Global UK’s digital offering. As head of digital, he will report directly to Sarah Todd, UK chief executive officer. He will be responsible for the agency’s digital work and embedding this into the agency’s wider omnichannel proposition. Working across all clients and prospects, Nicholls will further enable the agency to deliver campaigns with precision activation embedded into all outputs. This will enable clients to be able to better engage with the modern 21st century shopper, whose behaviour is not constrained by platform. Previous to Geometry Global UK, Nicholls held a board level position as business lead at CMW, allowing him to reshape the agency from the inside out. This was the latest in a 20 year line of digital and integrated positions, including his role as an executive board member and client services director at DraftFCB London, managing director at Blue Barracuda, deputy managing director at GoodTechnology and group account director and new business director at Glue London. He will also undertake an internal education role, improving the way the agency uses digital techniques to target consumers across purchase decision journeys. Working with the agency’s Digital Council, he will develop initiatives that will help deliver next generation ideas in an environment that is evolving at an extremely rapid pace. Sarah Todd, UK chief executive officer of Geometry Global, says: “With shopper behaviour evolving, it is crucial to be ahead of the game, with digital technology as a core focus – a focus Adrian will provide. He brings a unique blend of hands-on leadership and innovative thinking to Geometry Global, alongside his digital evangelism. This finger-on-the-pulse mentality will further give Geometry Global the ability to deliver creative solutions that truly reflect people’s omnichannel lives and behaviours, helping our clients across all categories to understand and engage with their audiences even more precisely and powerfully across channels and platforms than ever before.”
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