Preoday launches free pre-ordering app
Friday January 10, 2014 at 10:54am
UK-based technology company Preoday has launched a free app that allows consumers to order and pay for food, drinks, and other merchandise via their mobile devices from their favourite food and drink outlets. The app is also available as a white label product for outlets that want a version carrying their own branding – Burnley FC football club has been testing a version called iPie app since summer 2013. On top of helping consumers beat queues, Preoday can be used by businesses as a ‘marketing engine’ allowing them to interact with their customers in real-time, set up loyalty programmes, tailor special offers and make suggestions for each specific user. In addition to Burnley, launch partners which have used Preoday’s free service to create their own branded apps for customers include restaurant group Bodean’s and Europe’s largest multi-arts and conference venue, The Barbican. While sports fans and theatre-goers wanting to avoid half-time and interval queues are a prime audience, Preoday points out that there are many other potential users, including train travellers and even office workers. Andrew White, chief executive of Preoday, says that increasingly time-poor consumers will use Preoday “to buy a coffee as their train pulls into the station, order their lunch whilst at their desk, get a round of drinks in for their friends at the bar whilst en route and order their half time food at that night’s football before they arrive at the stadium.” He adds that while mobile is now the channel of choice for consumers, technology, setup costs and the complexity of integrating mobile with existing systems have put many food and drink operations off using it. “Preoday exists to help food businesses address these challenges – we believe that even the smallest food outlets should be able to provide their customers with a mobile offering.” Preoday’s free online service allows businesses to create their own branded app within a day. The completed app can be published on the app store and then marketed by the business to their customers as a new service under their own branding. Preoday has just received seed investment from Brian Phillips, who becomes the company’s chairman. Phillips has 25 years of experience investing in UK and European businesses including Café Rouge’s owner Tragus (where he was chairman), Vue Cinemas and bar operator Drake and Morgan.