Bueno launches love campaign
Wednesday February 5, 2014 at 3:21pm
From mid-February, chocolate bar Bueno will be running a nationwide ‘try me free’ campaign, aimed at driving women across the country to fall in love with the taste of Bueno. The in-store initiative will be promoted online, via Facebook, email and an on-pack promotion. It was created by agency B STREET London. Consumers have a choice. They can either claim their money back if they do not ‘Love Bueno’, or enter a competition if they do, for the chance to win fabulous prizes with Nails inc. Consumers enter by visiting www.lovebueno.com or https://www.facebook.com/BuenoUK The campaign dovetails into Bueno’s fashion platform, the House of Bueno, which offers year-round fashion content and Bueno promotions. Nigel Owens, B STREET London managing director and partner says: “When women try Bueno, they love it. What better way to spread the love than by offering a try me free mechanic? This eliminates the risk often associated with a trial purchase, allowing more consumers to experience the brand.” B STREET is an award-winning integrated marketing agency, specialising in shopper and digital marketing campaigns for leading brands,both in the UK and North America. Established in 2008, its London office has clients including Hackett London, Twinings and Banana Republic, plus a number of Ferrero UK brands such as Kinder Chocolate, Kinder Bueno, Kinder Surprise and nutella.