Galaxy launches 'Pleasure Bound' Kindle campaign
Monday February 10, 2014 at 4:32pm
Galaxy is running a promotion giving away e-books with every small bar bought and the chance to win Amazon Kindle readers with every large bar. The ‘Pleasure Bound’ campaign is being supported with a media spend of £10.4m, plus a £2.5m TV ad. The promotion launched at the end of January 2014 and runs until the end of June. There are 1,046 6" e-ink display Wi-Fi Kindles available to be won, and as many e-books can be claimed as there are voucher codes in promotional packs. Galaxy is owned by Mars Confectionery.