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Greggs launches mobile payment app with built-in loyalty

Wednesday February 26, 2014 at 4:26pm
Greggs has officially launched its new ‘Greggs Rewards’ mobile payment app, designed to reward its customers for their loyalty while making shopping across its 1,700 shops more convenient, quicker and easier. The new rewards app went live nationally this week and is the first entirely digital loyalty scheme launched by a UK food-on-the go retailer that eliminates the need for customers to carry a separate loyalty card or their wallet when they shop. By registering for a Greggs Rewards account via the app or online at www.greggs.co.uk, customers can top up their accounts with any amount from £5 to £50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone. Greggs Rewards will not only allow customers to pay swiftly for their purchases, but also reward them with exclusive treats and rewards built in to the app. These offers include a free Greggs’ breakfast when opening an account with at least £20, hot drink incentives (e.g. buy seven coffees, get the next free), a birthday treat and a monthly prize draw for the chance to win an iPad when shopping using Greggs Rewards. Furthermore, PayPal is also giving the first 10,000 Greggs’ customers a free £5 bonus credit to spend when they sign up and register for auto-top up with PayPal. Greggs Rewards has been developed using the Eagle Eye digital transaction network which enables retailers to connect with potential and existing customers in real time to deliver relevant offers, rewards and services that can be redeemed securely through any point of sale. The digital solution removes the need for paper vouchers or plastics cards, making for a seamless shopping experience that eliminates fraud. Roger Whiteside, chief executive of Greggs, says: “We are really excited to announce the launch of Greggs Rewards across the UK. We’ve spent a lot of time talking to and listening to our customers and have found, through extensive consumer testing in the run up to the launch, that a simple but rewarding scheme is something that they want to fit with their on-the-go lifestyles. Customers can quickly pay for their favourite food and drinks via their smartphone, to be rewarded with exclusive, personalised offers and free tasty treats which we will continue to introduce and develop throughout the forthcoming months.” Integrated agency STEEL London advised Greggs on the development of the concept, while the app was created by Eagle Eye Solutions.
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