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Live & Breathe appoints Craske as head of digital

Friday February 7, 2014 at 2:15pm
Live & Breathe is broadening its digital capabilities with the appointment of Viv Craske as its head of digital. He will be responsible for overseeing existing client needs, building the team and broadening the agency’s suite of products and services and will report into Live & Breathe managing director Nick Gray. Craske joins Live & Breathe from Digital Marketing Blueprint, a full-service Facebook marketing agency that he founded, providing consultancy and strategic advice on Facebook best practices for brands and agencies. Gray says: “The appointment of Viv represents Live & Breathe’s commitment to broadening its ability to develop campaigns and ideas that can respond to client needs beyond traditional shopper and retail marketing. Viv’s expertise will be vital to our client’s need for a vertically-integrated digital buyer response, from strategy and planning, through the path to purchase and post-sale to loyalty and advocacy.” Craske adds: “Understanding the need for contextual digital marketing strategies to drive sales in-store, and through e-tailers from traditional touchpoints and digital devices and channels, allows brands to deliver the right message, at the right time, to the right person, in the right context. This is where Live & Breathe will provide much-needed insight, strategy and implementation.”
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