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'Mobile First' campaign unites nation for Sport Relief

Wednesday February 19, 2014 at 3:04pm
UK charity Comic Relief has launched a new mobile app, Make Every Mile Count, to drive public engagement for this year’s Sport Relief campaign. The campaign has been approached as a mobile first initiative, with the app and responsive mobile website at the heart. It has been designed to unite the nation by clocking up a mountain of swimming, walking, cycling and running miles. The initiative is designed to maximise engagement and generate a cross network of social interaction between users over the course of six weeks in the lead up to the Sainsbury’s Sport Relief Games Weekend taking place March 21st to 23rd 2014. The app features multiple gamification features including social sharing, in-app messaging, tracking device integration and data aggregation. The bespoke app was designed by strategic and creative mobile technology agency Hi Mum! Said Dad. The app is free and works on iPhone and Android. It can be downloaded from the Sport Relief website, www.sportrelief.com
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