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Nectar launches ‘Savvy Family’ search for UK’S thriftiest family

Friday February 14, 2014 at 3:37pm
Nectar, the UK’s largest loyalty programme, has launched its sixth annual Nectar Savvy Family campaign, with a nationwide search to find Britain’s most thrifty family. Nectar is teaming up with property developer and television presenter Sarah Beeny to launch the campaign, which will see eight finalists sharing their money saving tips online at nectar.com/savvy over the course of six weeks. The winning family, announced in May 2014, will receive a prize package worth £10,000 from a range of Nectar partners: Sainsbury’s, eBay, easyJet, Expedia, Homebase, Vision Express, American Express, BP, Merlin Entertainments, English Heritage, British Gas, Royal Horticultural Society and, of course, Nectar itseld. The campaign will be supported by on-going PR and social media activity, including radio and broadcast activity with Sarah Willingham (consumer champion, money saving expert and founder of letssavesomemoney.com). Nectar and its partners will amplify the activity through online and social media channels. The eight families competing for the ‘Savvy Family’ title will blog over a six week period, which will be supported with tips from Sarah Willingham revealing how her own family make their money stretch further. A panel of judges will be tasked with selecting the winner at the end of the campaign. Each week, families will be challenged with a different theme from Leisure and Hobbies to Household and DIY, with the Nectar Facebook community asked to suggest a ‘surprise’ theme for the families’ sixth and final challenge. Nectar partners Sainsbury’s and eBay are getting even more involved this year, with each brand ‘owning’ its own theme. So, for example, Sainsbury’s will challenge each family to share their tips in relation to Food and Shopping and eBay will put each family to work covering Recycle and Reuse. Sarah Beeny says: "I’m thrilled to be part of the Nectar Savvy Family judging panel again this year. I believe in encouraging families to share their savviness through this competition to help inspire the next generation to get better value and thousands of pounds more in their daily lives, just from being smarter with money.” Will Shuckburgh, Nectar managing director, says: "Back in 2009 the Nectar Savvy Family campaign was launched in response to the recession to help families find innovative ways to save money and make their family budgets go further. Now, savviness has become a way of life and the Nectar Savvy Family campaign has become an institution that has really captured consumers' imagination with many loyal followers.”
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