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Rustlers runs Alton Towers Resort on-pack promo

Wednesday February 26, 2014 at 4:36pm
Kepak Convenience Foods has teamed up with Alton Towers Resort in one of its biggest ever on-pack promotions for its Rustlers brand. Starting mid-March, the promotion will run for six weeks with every standard Rustlers pack (excluding Noodles), giving consumers two-for-one entry to Alton Towers theme park, worth £48. There is also a competition offering a fantastic prize of a VIP stay at the Resort for the winner and three friends, worth more than £800. 25 runners-up will each win a pair of tickets to the theme park. Consumer attention will be drawn to the promotion, with Rustlers packs themed to reflect the branding of Alton Towers Resort’s latest rollercoaster, The Smiler, the world's first 14 looping coaster. John Armstrong, Kepak Convenience Foods’ marketing director, says: “It will really appeal to our core audience of 16 to 34-year-old men and women. As with our previous brand partnerships with the likes of Tomb Raider and Universal Studios, this promotion will capture the public’s imagination and create a buzz around the brand.”
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