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Britannia ramps up social push with competitions

Monday March 3, 2014 at 3:56pm
Premium kitchen appliance specialist Britannia Living is rolling out a year-long series of promotional marketing initiatives through social media in a move designed to increase consumer engagement. The brand, which owns Britannia, Bertazzoni and designer cooker hood manufacturer BEST, is launching exclusive offers and competitions throughout the year, as well as sharing practical tips and kitchen style advice for its Facebook and Twitter followers. The campaign, through One Marketing Communications, consists of monthly competitions with prizes including Waitrose vouchers and Gourmet Society Cards. Michael Haigh, marketing manager at Britannia Living, said: “Ramping up our presence on social channels means we can look forward to having increased engagement with consumers about our products and services.” “With a brand new collection of BEST designer cooker hoods and Bertazzoni built-in appliances already announced for 2014 plus more in the pipeline from Britannia, our Twitter and Facebook pages will provide a valuable source of information for our growing customer base moving forwards.”
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