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Bueno asks fashionistas to share Your Latest Little Indulgence with B Street push

Friday March 7, 2014 at 3:18pm
Bueno is following up its sponsorship of London Fashion Weekend with a £1million push through B Street in a bid to affirm its fashion credentials. The Your Latest Little Indulgence activity offers Bueno’s fashion-loving consumers the chance to ‘win’ their latest little indulgence. Kicking off this week and running until June, Bueno will offer one lucky winner the chance to win up to £1000 to cover the cost of their latest little indulgence, be it must-have shoes, designer handbags, jewellery, or a manicure. To be in with a chance, consumers have to take a photo of their latest little indulgence and share the image with a short overview on Bueno's website at www.latestlittleindulgence.com. Entries can be made via mobile, Facebook and Instagram, and celebrity fashion experts will select winners each week from a shortlist of top 25 entries. Activity is backed by press and digital advertising in women’s leading fashion titles including Grazia, Look and Hello, and websites including Mail online, Stylist and Never Underdressed. Additionally, free product samples will be inserted in deliveries from online fashion retailers between March and May including ASOS and Missguided. Bueno have also teamed up with Nails Inc to offer customers a free bar in salons across the UK in March and May when making a Nails Inc purchase. Jessica Wylie, Bueno senior brand manager, said: “We wanted to provide an engaging brand platform that reflects the values of our fashion-led campaigns and the perfect taste and texture of Bueno. B STREET achieved this with a highly visual campaign that cleverly links the Bueno bar to life's other little indulgences, and taps into the social sharing trend seen amongst our core target audience, fashion-conscious women aged 25-34yrs." Kevin Exley, B STREET creative director added: “The Bueno campaign breaks away from the traditional model of promoting a confectionery brand and talks directly to its audience on their terms, positioning Bueno alongside fashion, as one of life’s little indulgences.”
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