Glacéau vitaminwater runs FIFA World Cup on-pack promo
Wednesday March 19, 2014 at 5:06pm
Glacéau vitaminwater is launching a World Cup on-pack promotion offering consumers a chance to win a trip for two to Brazil to watch a 2014 FIFA World Cup quarter-final match. The ‘Shoot to Win’ promotion forms part of a multi-million pound UK marketing investment for the Coca-Cola owned brand this year. Consumers are being challenged to capture an ‘everyday colourful moment’ on their camera and submit it. The competition runs until May 17th 2014. It is being supported extensively in-store (on and off-shelf POS), as well as via social media platforms (Facebook, Twitter and Instagram). The campaign was created by shopper marketing agency MARS London, the UK arm of one of the world's biggest shopper marketing agency groups. John Luck, brand manager for Glacéau vitaminwater, says: “Coca-Cola is an official partner of this year’s event in Brazil, which allows Glacéau vitaminwater to offer its consumers the chance to win a truly unique experience.” Coca-Cola Great Britain markets 21 brands and over 100 products to consumers across Great Britain. Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade.