Kellogg's targets ‘deskfast’ market with sampling push
Wednesday March 12, 2014 at 5:18pm
Kellogg's Special K is serving up breakfast to more than 150,000 women nationwide as part of a campaign to drive trail and awareness for its Special K Multi-Grain Porridge Pots. The sampling activity, through The Work Perk, takes place this week and targets the ‘deskfast’ demographic – the growing number of office workers who have breakfast at work. Consumers will be encouraged to complete an online product questionnaire to provide their feedback after they have tried the product. “The deskfast marketplace is every growing as office workers are spending more time each day consuming breakfast at their desks. Kellogg’s has identified the value of the ‘At Work’ breakfast market and their latest offering, with the sampling campaign, should definitely hit the spot with office workers,” said The Work Perk managing director Lee Bennett.