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MarketReach beefs up senior team with three hires

Wednesday March 12, 2014 at 5:16pm
Royal Mail has made three senior appointments to its MarketReach letters business – the division that promotes direct mail to business customers and agencies – as part of plans to drive its mission to improve return for these businesses. Diana Rhodes joins as mail strategy and planning director with a brief to lead the planning and data teams and work across the business to ensure a focus on the needs of Mail practitioners. Rhodes brings over 25 years’ experience in media and DM planning. She is former managing partner at Proximity London and deputy managing director at WWAV Rapp Media, founder of Starcom Direct and most recently at Mindshare Worldwide running digital hub integration. She will be responsible for the MarketReach planning team and sales development. Antony Jones is appointed as head of insight, with responsibility for developing and embedding insight and tools designed to help MarketReach users optimise their returns from mail. Jones was formally global research director at Aegis Media (Carat) and worldwide research director at Zenith Optimedia, Kathryn McNamara is appointed head of communications and channels with a remit to ensure that MarketReach customers and their agencies are equipped with the relevant information to optimise the return on their investment in mail. McNamara has 20 years’ brand and communications experience and was previously Royal Mail’s head of brand and customer communications. All three will report directly in to MarketReach managing director Jonathan Harman. Harman said: “As a 21st Century media owner we want to actively partner with Mail Users and their agencies to improve the returns they get from mail. Our rationale is simple: when mail users win, we win. In Diana, Anthony and Kathryn we have three outstanding professionals to help lead us on this mission.”
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