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McCain Smiles free photo gifts on-pack

Monday March 31, 2014 at 10:14am
McCain Foods is running an on-pack promotion on its McCain Smiles and Mini Jackets products offering free personalised photo gifts. Shoppers can choose from high quality British-made melamine plates, bowls, cups or coasters and have selected items personalised with a photo of their child, in exchange for two unique codes from promotional packs. They are being asked to pay 50p towards postage. Consumers go to www.mccain.co.uk/smilesonplates to redeem their codes and upload and edit images. The promotion will be featuring on 5 million packs for eight months from 31st March and includes the McCain Smiles 454g and 600g formats as well as the Mini Jackets 400g pack. Promotional packs will be available until the end of November 2014, while the last date for receipt of applications is the end of April 2015. This year’s on-pack activity follows the success of previous Smiles promotions including Ladybird Books in 2012 and Crayola in 2013. The latter saw shoppers redeem 198,000 Crayola items. Mark Hodge, McCain Foods marketing director, says: “We are in a climate where consumers and shoppers are increasingly seeking out additional value. On-pack promotions can play an important role in delivering greater value at the point of purchase and engaging shoppers with the brand. Following the success of previous McCain Smiles on-pack promotions, we are anticipating a strong response to this activity because it offers consumers great value and will help drive incremental sales by capitalising on the personalisation trend and offering mums something completely unique.”
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