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Mo Farah fronts Weetabix Ultimate Sports Day campaign

Monday March 31, 2014 at 10:44am
London 2012 Olympics hero Mo Farah is fronting Weetabix's Ultimate Sports Day campaign, which offers youngsters the chance to create and take part in their dream school sports day. Weetabix has launched the Ultimate Sports Day campaign with the aim of encouraging children and parents across the UK to fuel future champions with Weetabix and to inspire kids to get active by reigniting the passion for sport the nation felt during the 2012 Olympics. Children are being invited to design a unique and exciting obstacle they would like to see at their own sports day, with two winners then seeing their creations come to life at an exciting day of sport at the Olympic Park this summer. Farah's double-gold at London 2012, coupled with his now legendary "Mobot" celebration, cemented his position as one of the best, and best-known, British track stars of all time. Now training for the London Marathon, Farah has joined forces with Weetabix to back a campaign that aims to encourage UK kids to get excited about exercise. Mo Farah says: "I'm really looking forward to being part of the Weetabix Ultimate Sports Day campaign. As an athlete and, more importantly as a dad, I know how vital it is to inspire kids get active and a big part of that is making sure they get a nutritious start to the day.” On top of the Ultimate Sports Day, hundreds of kids across the UK are in with the chance to win a range of prizes, including sports equipment for their school and individual prizes such as top-of-the-range trainers. To enter the Ultimate Sports Day campaign, shoppers need to buy a promotional pack and visit www.ultimatesportsday.co.uk, where they will be able to upload details of what they think a dream sports day obstacle would be. Two winners and their schools will be selected and invited to the Queen Elizabeth Olympic Park on Monday 14th July 2014, to take part in 2014's most exciting day of sport under the watchful eye of Olympic legend Mo Farah and fuelled by Weetabix. Wendy French, Senior Brand Manager at Weetabix says: “Through the Ultimate Sports Day campaign, we’re keen to remind mums and teachers that a bowl of Weetabix in the morning helps children with stamina, building muscle and bone strength." The campaign backs up official guidance from the NHS to encourage moderate to vigorous-intensity physical activity for children three times a week. Weetabix points out that its products are high in fibre, low in sugar and fat and fortified with vitamins and iron and that a bowl of Weetabix with milk, eaten as part of a healthy diet and lifestyle, provides a nutritious start to the day.
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