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SHS puts on parties for WKD Brazilian

Monday March 10, 2014 at 3:23pm
SHS Drinks is supporting its limited edition WKD Brazilian variant with a series of 300 themed parties around the UK to give around 100,000 consumers the opportunity to sample the new flavour. The parties are part of a £1m campaign that takes in digital and social media, a money-off offer and washroom poster advertising to drive awareness and trail. The social media element will be at the centre of the activity, and will run on WKD’s social media pages with over 300,000 followers. There will be nine million impressions on key digital sites featuring advertisements announcing: ‘We’ve only gone and signed a Brazilian. Result.’ And ‘Olá Mate. New WKD Brazilian out now!’ Consumers will be incentivised to try WKD’s new Limited Edition ‘party in a bottle’, with coupons offering 50p off a purchase of a WKD Brazilian 275ml 4-pack or 70cl bottle inserted into around 100,000 275ml 10-packs of WKD Blue and the WKD Mixed Pack. Debs Carter, WKD marketing director, said: “With distribution now well-established after the New Year launch, we’re ramping up the bespoke WKD Brazilian marketing campaign. We’re focusing on providing in-store support for retailers, and incentives to encourage them to stock the new Limited Edition. All of the marketing activity combines the party spirit of Brazilian culture with the down-to-earth, wry observations and witty punch lines which are part of WKD’s DNA.”
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