Upcoming Courses


Upcoming Events

  • Legal Briefing18th July 2018IPM Members only. Sign up for ou...
    Wednesday 18 July 2018
  • Legal Briefing10th October 2018IPM Members only. Sign up for...
    Wednesday 10 October 2018

Targeting the Shopper: The Future of Promotional Marketing

Wednesday March 26, 2014 at 4:54pm
Coca-Cola, Unilever, Samsung and Grant’s Whisky have been signed up as speakers at Shopper Marketing 2014, a conference being organised by the IPM at the end of April. Agencies which will be presenting include MARS London, Dialogue, Haygarth and Bray Leino, while there will also be content from leading shopper marketing research companies and technology experts. The keynote speaker will be Simon Miles, digital director of Coca-Cola Enterprises, while other brand marketers speaking include Jon Wallbancke, shopper marketing manager, food and refreshment at Unilever, Andrew Leaver, head of retail for Samsung Electronics and Oliver Dickson, senior brand manager at Grant’s Whisky. Topics will include: • The difference between shoppers and consumers; • The impact of the rise of discount retailers; • Insights into shopper behaviour; • Case studies; • Evaluation of shopper marketing; • Mobile shopper marketing; • Shopper marketing across borders; • Innovation in shopper marketing; • The impact of experiential on shoppers. Full details of the speakers and areas they will be covering are on the IPM website. For ticket prices and details of how to book, call Jody Bratley on 020 7291 7742 (email jodyb@theipm.org.uk) or Stacey Devonport on 020 7291 7743 (emailStaceyd@theipm.org.uk) or book via the IPM website. * Speakers and topics may be subject to change
» Categories: None