Barny’s World of Discovery UK roadshow tour
Monday April 28, 2014 at 3:02pm
Mondelez-owned snack brand Barny is targetting families across the UK with a new roadshow, Barny's World of Discovery. Created by Arc London, the experiential campaign for the bear-shaped sponge brand – launched in the UK last year – will visit 11 different locations across the UK. Beginning at the Manchester Arndale Centre on the 2nd May 2014, the tour will then visit destinations including the Eastbourne International Air Show and the Bristol International Balloon Fiesta, as well as county shows and shopping centers. Arc London has created a fun and interactive experience featuring the Barny wall of discovery – an 8 metre illustrated wall featuring Barny’s friends that come to life via augmented reality using AR enabled tablets. The work will also encourage children to explore and find out interesting facts about ladybirds, butterflies, snails and other insects through various activities within the discovery area. Barny himself will be there to meet all of the families that visit, and teams of brand ambassadors will be distributing samples of chocolate and milk Barny samples, along with the latest flavour in the portfolio, strawberry. Barny’s World of Discovery enables families to discover nature together and creates an experience that is both fun and educational whilst also raising brand and product awareness. Camille Bouveret, assistant brand manager at Mondelez International, says: "Having increased our activity following the success of last year, 2014 promises to be even more exciting and memorable. Last year's experiential activity contributed to the huge success of Barny's launch, with over 7% penetration and 35% repeat rate."