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British Gas roadshow promotes energy saving

Wednesday April 23, 2014 at 3:18pm
Experiential agency BEcause is running a national roadshow to help British Gas promote its energy saving message at major consumer home exhibitions throughout 2014. The roadshow is the latest stage of the ‘Here To Help’ campaign designed and implemented by BEcause on behalf of British Gas. It consists of a touring exhibition space based around a series of ‘pods’ including customer service areas, genius bar and children's area. Consumers can access the latest technology from British Gas via smart devices or chat to brand ambassadors over a cup of tea. The set, which is informal and comfortable, has been designed to promote customer engagement. British Gas experts will also be on hand to provide advice and information about its new Hive Active Heating product, Generation Green education programme and ECO energy efficiency initiative. The British Gas ‘Here to Help’ roadshow made its debut at the 2014 Ideal Home Show, Earls Court, London. It will also visit Grand Designs Live (May 3rd to 11th), Ideal Home Show, Scotland (May 23rd to 26th), Ideal Home Show, Manchester (June 6th to 8th), and Grand Designs Live, Birmingham (October 9th to 12th).
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