Carling British Cider attracts consumers with live ice carving
Wednesday April 16, 2014 at 2:45pm
Carling British Cider is staging a live ice sculpture carving event at London’s Victoria train station to back up its current Out of Home campaign, offers consumers samples of the drink and generate social buzz. The activity has been put together for brand owner Molson Coors by OOH media agency Kinetic Worldwide. The live event allows commuters to get up close and personal with Carling British Cider, with 100ml samples being handed out from a bespoke bar while a two metre tall block of ice is sculpted into a replica Carling British Cider bottle and apple. The experiential activity takes place today (April 16th 2014) and is part of Carling British Cider’s wider OOH campaign which has seen a series of 6-sheets, national 48 sheets and digital 6-sheets appear at key sites across the country.