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Chang Beer samples at Foodies Festival

Wednesday April 23, 2014 at 3:35pm
Premium Thai lager brand Chang Beer is attending the Foodies Festival programme of events around the UK looking to drive consumer awareness and trial. The Foodies Festival features nine events across a number of venues in London, Brighton, Bristol, Cheshire, Edinburgh and Oxford, with a predicted footfall of 250,000. Chang Beer has planned a programme of interactive activity on-stand, including sampling, a range of cutouts amplifying the brand’s Thai heritage, and a series of competitions. Chang will showcase its new range of cutout boards illustrated with Thai dancers, Muay Thai fighters and Everton footballers – a nod to the brand’s sponsorship of the club. Further compounding its heritage, the company’s branded tuk tuk will be on-stand, while its Chang-emblazoned football table will be available for guests to play on. Consumers will also have the chance to win a case of Chang Beer each day at the events by posting pictures of themselves posing in the cutout boards to the brand’s Twitter and Instagram channels. Geoff Tirrell, general manager of Chang Beer UK, says: “Summer is a key time of year for us to ensure brand awareness is high and the Foodies Festival events provide a great opportunity for us to interact with consumers and hopefully build an understanding of our Thai heritage also. The events receive an audience of passionate foodies, high profile chefs, restaurateurs, and industry buyers and professionals, so represent a fantastic chance to reach our core audience.”
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