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Cuprinol launches ‘Outspiration’ mobile app

Wednesday April 23, 2014 at 3:06pm
Wood care brand Cuprinol has developed ‘Outspiration’, a new mobile application designed to inspire customers to make the most of their outdoor space – and which also can be used to serve up promotions. Targeted at both experienced and novice DIYers, the app includes preview software which enables customers to digitally trial products and colours before they lift a real paint brush. The app features the latest tips and trends created by Cuprinol’s colour experts and even includes a local weather forecaster to help customers plan garden DIY around weather conditions, as well as social integration and up to date information on promotional offers. Once consumers have previewed their finished project and picked a colour, the Outspiration app will then direct them to an offers page where they can keep up to date with all the current promotions in Homebase and B&Q. The app was created by integrated agency Initials Marketing. Cuprinol digital activation manager Mandeep Thandi says: “There are considerably more barriers to embarking on outdoor decorating tasks than indoor equivalents including a lack of inspiration and the unreliable British weather. We hope the new Outspiration app will encourage customers to make the most of their outdoor space by offering inspiration, localised weather updates, practical tips and advice – as well as promotional offers.” The Outspiration app is available now and free to download via the App Store.
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