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Highland Spring 100 Days of Summer

Wednesday April 2, 2014 at 1:17pm
Highland Spring, the UK’s No 1 bottled water brand, is embracing the Great British Summer yet again with its latest on-pack promotion, 100 Days of Summer. Following the success of last year’s Here Comes Summer, the new promotion offers consumers the chance to win summer-themed prizes every day for 100 days. Consumer can win cool bags, kites, picnic blankets, swing ball sets, digital cameras, BBQs, Ray Ban sunglasses and travel speakers. In addition, they can continue to enter the promotion up until October to be in for a chance of winning one of five additional prizes ranging from a BBQ to a camera in the final prize draw. Using an instant win mechanic, consumers enter the unique code found on all promotional bottles, online at www.100daysofsummer.co.uk. Edinburgh-based agency Multiply created the campaign for Highland Spring. The promotion, which features on all major Highland Spring retail packs and on selected cash and carry packs, will be supported with a PR and advertising campaign. It goes live early April 2014. To coincide with the launch of 100 Days of Summer, the brand’s Full of the Joys of Highland Spring advert returns to TV screens in late April. Claire Wilson, marketing manager at Highland Spring, says: “The 100 Days of Summer promotion is helping our consumers get set for the season with all the essentials they need, whether the sun comes out or not, and we anticipate it will be every bit as successful as Here Comes Summer in engaging shoppers and driving sales.”
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