M&M’s Brazilian samba party on-pack
Friday April 4, 2014 at 1:30pm
Confectionery brand M&M’s is launching a new Brazilian-themed campaign, showcased through limited edition packs available for only eight weeks and an on-pack competition offering shoppers the chance to win a weekend samba party for 20 people. The campaign will see the world’s largest chocolate brand introduce M&M’s in the Brazilian colours (yellow, green and blue) and launch the on-pack promotion which, in addition to the samba party, also offers thousands of Brazilian party packs as prizes. The samba party will take place in a party house on a 13-acre private estate in Leicestershire. Tony Lorman, retail excellence director at Mars UK, says: “We are delighted to be launching the new campaign with M&M’s as Brazil’s party fever begins to hit the UK. As we saw during the Olympics and the Jubilee, these key moments bring friends and families together and create more sharing moments.” Lorman adds: “The M&M’s characters are the perfect choice to front this new campaign – their colourful presence and lively personalities will bring a touch of the Brazilian spirit to households across the country.” Limited edition packs will be available in store from mid-May 2014.