NOW TV partners NexusEngage for Currys window campaign
Wednesday April 30, 2014 at 3:55pm
NOW TV, Sky’s no contract on demand service, has partnered with brand marketing specialists NexusEngage to run a four-week interactive window campaign to drive sales of its on-demand entertainment packages in Currys. Using retail space in shopping centres Bluewater in Kent and centre:mk in Milton Keynes, shoppers will be encouraged to watch a promotional video of NOW TV’s key features prior to pushing a button that will print a discount voucher that can be redeemed in the local Currys Digital store that day only. Pascal Wharton, director of sales & marketing, NOW TV, says: “As a new brand, we are always looking for creative ways to make sure that NOW TV becomes a household name. NexusEngage will help us to achieve that and we feel confident that the windows will be a success.” The NOW TV interactive windows will be live from April 15th 2014 for a four week period at Bluewater, Kent and centre:mk. NOW TV will be offering a 20% discount on its entertainment, movies or sports bundles when purchased at Currys Digital. NexusEngage is part of the Retail Marketing Group of companies. Its core competency is to turn empty retail spaces into ‘Experiential Digital Pop-Up Windows’ and to drive awareness and ultimately footfall back to the shopping centre. NOW TV provides instant access to hundreds of films from Sky Movies on demand, pay-as-you-go access to live Sky Sports and must see shows on 10 of the best pay TV channels including Sky1, Sky Atlantic and Sky Living.