Pepsi MAX runs Blippar-enabled promotion
Friday April 4, 2014 at 2:05pm
Pepsi MAX has revealed the latest evolution of its 2014 football campaign with a new series of videos online and on mobiles, a TV commercial that celebrate football and music, plus an augmented reality football game consumers can play directly from the pack using the free Blippar app. The latest “NOW IS WHAT YOU MAKE IT” creative is set to air in nearly 100 countries. Starring the Pepsi MAX’s 2014 all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi – the ad fuses the world of football and music with Janelle Monáe performing an exclusive cover of David Bowie’s iconic classic, ‘Heroes’, now available on iTunes worldwide. The creative takes viewers through the streets of Rio and is told through the eyes of digital beat sensation, Stony, proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi MAX can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration. The interactive film of the commercial provides an immersive viewing experience, with a range of additional interactive content for them to access. Adding an extra, interactive dimension to Now Is What You Make It, Pepsi MAX is also bringing interactive gaming to every Pepsi Max pack. Consumers can unlock exclusive Pepsi video content on their mobile phone and also play an augmented reality football game directly from the pack using the free Blippar app.