Piper-Heidsieck plans Cannes movie star gift bag give-away
Tuesday April 8, 2014 at 2:17pm
Piper-Heidsieck champagne is running an on-trade promotion, in association with the world-famous Cannes film festival, giving customers the chance to win a £750 movie-star gift bag giveaway with every glass or bottle of Piper-Heidsieck. Prizes include a £250 Selfridges voucher, Ray Ban sunglasses and Montblanc products, as well as hundreds of luxury Charbonnel et Walker chocolate gifts. The promotion is set to run in April at upscale locations like Searcys St Pancras Grand at St Pancras International Station, London. It was created by the Together Agency, which won the Piper-Heidsieck Cannes 2014 film festival promotion business after a three-way pitch.