Prolog retains Carlsberg POS contract
Wednesday April 30, 2014 at 3:12pm
Carlsberg, the fourth largest brewer in the world, has renewed its contract with Point of Sale (POS) management and distribution specialists Prolog for another term. Carlsberg and Prolog have already been working together for 10 years, and during that time Prolog has successfully delivered millions of promotional items supporting Carlsberg’s growing brand portfolio, ranging from consumer promotions through to large scale national campaigns delivered to high street and licensed premises. This year, Prolog will be supporting Carlsberg as it embarks on its World Cup 2014 campaign. During the last major football tournament on which the two companies worked together, the UEFA European Football Championships 2012, over 400,000 items of POS were successfully collated and delivered into pubs, clubs and retailers in a 28 day period. Prolog offers a full range of services covering the management and delivery of brand collateral and communications, including warehouse management and distribution solutions, kit collation, pick and pack, storage and delivery.