TNT Post, a market leader in doordrop media and
targeting services, has launched a new website, idoordrop.com, which has been designed
to provide inspiration and advice on a media channel that is already used by
many of the UK’s biggest advertisers.
Targeted at media agencies and client marketing
departments, the website demonstrates how intelligent doordrop campaigns are
proven to drive acquisition and retention by enabling advertisers to reach the
right people with the right offer at the right time.
The idoordrop website provides campaign planning
advice and enables quick access to case studies, audience data, how-to guides,
glossaries, image libraries, interviews and presentations explaining why
doordrop media works.
Mark Davies, managing director of TNT Post
(Doordrop Media) (pictured), says: “We are excited about the launch of this
website to promote the doordrop media channel. We have developed a range of
insight, data analytic and geo-demographic targeting services and we wanted to
create a platform to showcase what doordrop media can deliver.”
The idoordrop website will be updated on a regular
basis with examples of intelligent doordrop campaigns, new formats and industry
TNT argues that doordrop is a highly targeted media channel
which enables brands and agencies to engage valuable consumers with minimal
wastage, making it one of the most cost-effective broadcast channels in the
media mix. Furthermore, using technologies such as 2D barcodes and image
recognition means doordrops can now link directly to online and digital media.