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TNT Post launches website for doordrop media

Friday April 4, 2014 at 12:35pm
TNT Post, a market leader in doordrop media and targeting services, has launched a new website, idoordrop.com, which has been designed to provide inspiration and advice on a media channel that is already used by many of the UK’s biggest advertisers. 

Targeted at media agencies and client marketing departments, the website demonstrates how intelligent doordrop campaigns are proven to drive acquisition and retention by enabling advertisers to reach the right people with the right offer at the right time. The idoordrop website provides campaign planning advice and enables quick access to case studies, audience data, how-to guides, glossaries, image libraries, interviews and presentations explaining why doordrop media works. Mark Davies, managing director of TNT Post (Doordrop Media) (pictured), says: “We are excited about the launch of this website to promote the doordrop media channel. We have developed a range of insight, data analytic and geo-demographic targeting services and we wanted to create a platform to showcase what doordrop media can deliver.” The idoordrop website will be updated on a regular basis with examples of intelligent doordrop campaigns, new formats and industry research. TNT argues that doordrop is a highly targeted media channel which enables brands and agencies to engage valuable consumers with minimal wastage, making it one of the most cost-effective broadcast channels in the media mix. Furthermore, using technologies such as 2D barcodes and image recognition means doordrops can now link directly to online and digital media.

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