Upcoming Courses

view-all

Upcoming Events

view-all

The Economist runs Manchester experiential activity

Wednesday April 2, 2014 at 1:09pm
The Economist will be undertaking experiential marketing activity at key Manchester locations including Manchester Picadilly Station, Picadilly Gardens, St Anne’s Square, Market Street and Victoria Station on April 4th and 5th 2014. Conceived by field marketing agency Gekko, the experiential activity will feature a branded mobile trike and brand ambassadors talking to commuters about the benefits of reading The Economist while distributing hot tea and coffee at each of the sites. The activity will educate consumers about the benefits of reading The Economist and the various ways to access digital content including via apps for iPad, iPhone, Android, Windows 8, Chrome, Blackberry and Kindle Fire. The campaign will also aim to increase subscriptions to The Economist via promotion of the 12 weeks for £12 offer. The activity on Friday April 4th will target commuters on their way to work and during their lunch break, and the activity on Saturday April 5th will focus on the general public visiting the city centre. The trike and the coffee cups will be branded with key messaging and a QR code to encourage consumers to visit The Economist subscription page and take advantage of the 12 weeks for £12 offer. The guerrilla marketing team will also be using tablets on-site to sign up new subscribers and capture data. Matt Cocquelin, EMEA senior marketing executive, The Economist, comments: “We’re confident that this activity will effectively reach our target audience and allow us to highlight the many ways readers can access our content. We’re looking forward to seeing the results of this activity. ” Daniel Todaro, managing director of Gekko, adds: “By targeting these specific locations in Manchester, The Economist will show that it understands its audience and build upon its existing subscriber base. The activity will allow the brand to deliver multiple key messages about its products and offering to a key demographic over a two day period. We’re delighted to be working on this innovative piece of activity.”
» Categories: None