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Whiskas bowl promotion returns to stores

Friday April 4, 2014 at 1:03pm
Mars-owned petfood brand Whiskas is rerunning its successful limited-edition 'whisker friendly' bowl promotion in stores across the UK. The original launch of the bowl, in 2012, was a massive success for the brand. Whiskas claims that the bowl has been designed to ensure that cats’ sensitive whiskers are not impacted while eating. The Whiskas bowl is a shallow, whisker-friendly feeding bowl that won’t irritate cats at meal times. The Whiskas limited edition cat bowl, which is valued at £4.99, is free with a qualifying purchase of Whiskas products to the value of £10 or more. It must be claimed in-store at the time of purchase. Up to three bowls can be claimed in any one shopping trip. There will be a range of in-store activation including eye-catching POS materials. Katy Wragg, Whiskas brand manager, comments: “At Whiskas, we understand cats’ natural instincts and know how just how sensitive their whiskers truly are. We developed the Whiskas bowl back in 2012 to make meal times as enjoyable as possible for cats. Following the success of the Whiskas promotional bowl, we have brought it back once again so that even more cats can enjoy their meal times without their delicate whiskers getting in the way.”
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