Wild Turkey in Tough Mudder link
Wednesday April 30, 2014 at 5:11pm
Wild Turkey Bourbon is launching its first outdoor advertising campaign across England and Wales, involving a series of branded phone booths and digital 6-sheet poster sites in key focus locations. The news comes as Wild Turkey celebrates its sponsorship of the Tough Mudder series of endurance events. Branded phone booths will appear in Manchester, Liverpool, Sheffield, Leeds and Newcastle up tunil mid-May. In addition, Wild Turkey will build on its recent Tesco listing by advertising on digital 6-sheets outside 67 key stores across the country from. Wild Turkey's "Know Your Bourbon" creative has been developed to encompass the brand ethos and to encourage trial and conversion amongst its key target audience of males aged 28 to 40. The Tough Mudder partnership will allow the brand to continue building on its 2014 consumer engagement plans with the creation of a bespoke Juke Joint bar, selling obstacle-themed cocktails to competitors and spectators at all seven events across the UK this summer.