Bueno targets fashionistas with sampling
Wednesday May 28, 2014 at 1:53pm
Chocolate brand Bueno is teaming up with UK fashion brands as part of sampling drive that targets young fashion conscious women. The activity, through B-Street, sees Bueno partner with online retailers Missguided and ASOS to distribute 300,000 samples as part of its fashion-inspired Latest Little Indulgence campaign. Bueno is encouraging online shoppers to share the joy of opening their new purchase with the chance to win back the cost of their latest fashion purchase – up to a value of £1000 – when they share an image of their latest little indulgence on social media. Bueno bars are packaged into Missguided and ASOS deliveries. A further 50,000 are being sampled through Nails inc to highlight the treat and pamper aspect of the campaign. Natalia Kekic, Nails inc digital manager, said: “We have received a huge amount of immediate positive customer feedback as a result of sampling Kinder Bueno within Nails inc nail bars and website order deliveries. We are also delighted with the level of customer engagement via social media. Bueno and Nails inc have a great brand fit.” One winner is selected from the top 25 entries each week by Rosie Fortescue, the campaign’s fashion expert judge.