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Facebook first for Laughing Cow House of Fraser promo

Friday May 9, 2014 at 1:28pm
The Laughing Cow’s latest on-pack promo, offering the chance to win £1,000 shopping sprees at House of Fraser, claims to be the first Facebook competition to include a ‘Like gate’ for mobile entry. Although consumers logged on to Facebook using PCs usually have to ‘like’ a brand to enter promotions, the same has not previously been true of mobiles. The promotion, created for The Laughing Cow by marketing agency Toucan, directly targeting the brand’s core female fan base, offering consumers the chance to win a £1,000 shopping trip to the department store every week, in addition to daily opportunities to instantly win a £50 shopping voucher. The competition launched this week and will run on all smaller packs of The Laughing Cow triangles until June 30th 2014, with promotional packs available in both the multiple and convenience channels. Promotional packs will be on sale for eight weeks. The promotion will be supported on Heart FM radio station throughout the campaign with on-air trails and live presenter reads. James King, Bel UK marketing director, says: “This promotion has a very clear, relevant appeal to the Laughing Cow’s audience of female shoppers, who drive the majority of the brand’s consumption.”
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