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Hooper’s champions ‘Great British Experiences’ via truly British events

Monday May 12, 2014 at 10:37am
The Hooper’s range of traditionally British brews is to champion truly British events by sponsoring some of Britain’s oldest and most spectacular traditions as part of a summer of marketing activity focused on ‘Great British Experiences’. The unusual calendar of events, which runs from May to August 2014, will see the Hooper’s Landrover and bar crossing the UK to provide refreshment for those involved in and watching the brilliantly British events. Hooper’s portfolio of 4% ABV drinks is based on traditional 19th century heritage recipes including Dandelion & Burdock, Cloudy Lemonade, Ginger Brew and Strawberry & Elderflower. The brand argues that this means it is well placed to sponsor these equally unique events. Hooper’s sponsorship starts with The Stilton Cheese Rolling Festival in the village of Stilton near Peterborough, a ‘traditional’ event devised by village pub owners in the 1950s to attract tourism to the area. This will be followed by the Maldon Mud Race in Essex, which will see hundreds of people dredging through mud flats in fancy dress to raise money for charity. In August, Hooper’s is sponsoring the World Hen Racing Championship, held at the Barley Mow Pub in Derbyshire. Finally, Hooper’s will be heading to Wales as the title sponsor of The Hooper’s World Bog Snorkelling Championships. Alongside the Hooper’s branded Landrover and bar, Hooper’s will be supporting the sponsorship through PR, Social Media and experiential activity. Additionally, Point of Sale will be offered to local pubs to enable them to benefit from the increased visibility of the brand. Simon Green, marketing director of Global Brands which owns Hooper’s, says: “We wanted 2014 to be a year of ‘Great British Experiences’ for the Hooper’s brand and we believe that sponsoring these events is a great way to bring the brand to life in a unique and traditional way. Each event will receive national and even international TV, radio and print coverage, making them a fantastic platform to reach out to new Hooper’s drinkers.”
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