Opodo owner eDreams ODIGEO partners Coast fashion retailer
Wednesday May 14, 2014 at 3:28pm
Online travel company eDreams ODIGEO has signed a new deal with fashion retailer, Coast, extending its partnership portfolio. The agreement will see the travel brand and Coast work together on on- and off-line promotions. eDreams and Coast’s partnership will focus on boosting engagement with the launch of Coast’s new High Summer collection. eDreams will provide customers with the chance to win a deluxe holiday to LA, to tie in with the inspiration behind Coast’s new Spring/Summer 2014 collection. To promote consumer engagement with the partnerships Coast will undertake a range of activities for eDreams including: Logo presence in stores nationwide including store-front window decals; A bespoke blog about luxury Los Angeles written by eDreams for Coast customers; Editorial mentions in social media and CRM channels; A dedicated landing page on the Coast website. The campaign has the potential to reach over 100 million consumers throughout the UK. Stephanie Uhlig, UK managing director of eDreams ODIGEO, says: “Affiliating Europe’s leading online travel agency with a leading European fashion retailer offers a new opportunity to build and enhance our relationship with the public in a way that is meaningful to our customers. This is a key part of our ongoing strategy to reach, inspire and reward both new and existing customers and at the same time move ever closer to becoming the world’s largest online travel company.” eDreams ODIGEO is a leading online travel agency in Europe, and owns brands including Opodo.