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Acer takes over Westfield Stratford

Wednesday June 25, 2014 at 11:03am
Leading IT brand Acer is running experiential marketing activity at Westfield Stratford including a pop-up stand providing product demonstrations and encouraging shoppers to go straight to local Acer stockists. The aim is to raise consumer awareness and drive sales of the whole Acer product range. The stand was designed by retail, event and experiential agency Agent 42 while the activity is being staffed and run by field marketing agency Gekko. The pop-up stand is running seven days a week from 10.00am to 10.00pm until July 20th 2014 and is manned by specially trained brand ambassadors in branded shirts and badges. Linda Hassall, head of marketing UK & Ireland at Acer, says: “Westfield Stratford’s substantial footfall represents an incredible opportunity to engage with consumers in a personal and direct way.”
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